Varvara Pekhota

As the divine entity Salesforce child put it, “We must work towards eliminating the customer”. SaaS™☁︎℠ embraces this principle, and they’re about to open their first Customer Experience Hub. *

The customer is welcome to unwind with a refreshing welcome drink that can be attained by the fountain of energising residual Redbull. The vitalising liquid is primarily used for circulating through the cooling system of a live data processing CPU, which allows the company’s tasks to be performed swiftly and almost unnoticeably.

The self-checkout terminal station allows for the work to be executed by the customer, this way allowing a seamless Redbull-facilitated customer>worker conversion.

The freshly optimised customer is invited to watch a video designed to demonstrate the SaaS™☁︎℠ vision.

Expected opening of the SaaS™☁︎℠ Customer Experience Hub: 336 hours.

Varvara Pekhota is a Netherlands based artist working with synthetic media. She explores digital infrastructures, control, emergent glitches, popping bubbles, vectorised pixel data, forgotten protocols, Signs, and image everywhere.

Her practice is founded on disbelief as a starting point for exploration. Misuse is the core methodology allowing her to find new critical approaches to existing digital systems. Alternative, weird ways to relate to the artefacts of the contemporary make space for new forms of agency.

The rest is unclear.  ➫ ☆

Find Varvara's work during ArtEZ finals 2026, as part of You've Reached the Center, Please Hold exhibition, at Oude Kraan 26, Arnhem, Design Art Technology (DAT)