Mello Rakel

Design • Graphic Design - Bachelor - Zwolle • 2026

Not just for one day

A wedding dress is intended for one of the most special days in a person’s life, yet afterwards it often remains unused in a wardrobe for years. Although these garments are made from high-quality materials and crafted with great skill, they lose their function after a single moment. This contradiction forms the starting point of Not just for one day.

Within this project, I explore how ceremonial clothing can once again become part of everyday life. During my research into wedding attire, sustainability, and reuse, I discovered that the greatest barrier to giving these garments a second life is not the material itself, but the meaning we attach to clothing. Precisely because wedding attire is so strongly connected to a single memory, it often remains unworn.

For this project, I transformed existing wedding dresses into everyday outfits, including pyjamas, a kitchen apron, a tracksuit, and a construction worker’s uniform. By placing bridal textiles within familiar, everyday situations, an intriguing tension emerges between ceremony and routine, memory and use, luxury and functionality.

During the opening of the Finals, the outfits are worn by live models performing simple, everyday tasks. The garments are not merely displayed, they are used again. In doing so, the wedding dress is transformed from a static object of remembrance into a garment that moves, wears, and once again becomes part of life. After the performance, the outfits remain behind as tangible traces of this transformation.

With Not just for one day, I invite visitors to reconsider clothing associated with significant life events. The project is both a plea for reuse and an exploration of how memory and functionality can coexist, without one excluding the other.

Mello Rakel

Design • Graphic Design - Bachelor - Zwolle • 2026

This page was last updated on June 23, 2026

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